- date：2022-03-23 09:08:49
In order to improve the company's comprehensive competitiveness and strategic planning capabilities, on the morning of March 2, Yueke Company specially invited President Li Yongcai of Xinshida Company to be the senior consultant of the strategy committee. witness. After the appointment ceremony, Mr. Li taught a two-day series of courses on "Super Brand Positioning". This is a continuation of the course "Super Positioning of Brands" taught in December 2021. It is also the beginning of the new year for the management of Yueke Company to learn and recharge. A powerful move towards the future.
Li Yongcai is the founder and president of Chongqing Xinshida Packaging Equipment Co., Ltd. He created the leading brand of China's solvent-free laminating machine "Xinshida", China's high-end brand of aluminum foil laminating machine "Spino" and other brands. Over the years, Mr. Li has been studying, researching and applying Trout's specific theory to lead the company's development. Taking the revitalization of the national packaging industry as his own responsibility, he has jointly applied for a patent technology with the Institute of New Materials of Guangdong Academy of Sciences and applied it to a solvent-free compound machine. Simple solvent-free laminating machine, producing 300 units a year" and "aluminum foil laminating machine, aluminum foil does not wrinkle, no white spots when leaving the machine" positioning appeal and multi-brand strategy to win the market. After 16 years of development, Xinshida has become one of the most competitive solvent-free laminating machine manufacturers in China and an important strategic partner of Yueke.
Mr. Li combined positioning theory with Xinshida's multi-brand strategy practice to form a set of highly practical brand strategy positioning courses. The in-depth explanation and humorous teaching benefited the management team of Yueke a lot. , which brought good inspiration and guidance for Yueke Company to launch its brand strategy.
The current is the era of saturated economy, and the competition is intensifying. In order to survive and develop, enterprises must attach importance to brand building from a strategic height. The appointment of Mr. Li Yongcai as the senior consultant of the strategy committee by Yueke Company this time is to gather the strength of insight and industry experts in various fields, and jointly contribute to the development of Yueke New Materials.
